Digital Experience Platform

// Digital Experience Platform

Support digital experiences across touchpoints

With a digital experience platform (DXP), you can manage digital experiences across multiple digital touchpoints from a single software platform. Leading features include personalization, content management, experimentation, and e-commerce.

Core technologies integrated into a cohesive set, digital experience platforms from Niograph facilitate composition delivery, management, and optimization of personalized digital experiences. A digital experience platform can act as a foundation for agnostic and flexible core services, boosting insights, quality, and scale across channels and systems. By delivering context-specific tooling, you can easily implement, optimize, and manage digital journeys and offer exceptional third-party experiences.

In the next stage of web content management, digital experience platforms map the entire customer lifecycle with greater efficiency. With Niograph, you can support the digital customer lifecycle through content creation, measurement, deployment, and iterations. Customized digital experience platforms manage data and user experiences, giving you scope to focus on engagement and customer needs.

In today’s modern digital world, a centralized experience management platform offers uniformity, efficiency, and quality to customers, and useful tool for businesses.

 

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Digital experience
platform components

Niograph offers fully customizable digital experience platforms that are equipped with your desired features. Common features are:

Content Management

Content is central to any digital experience you may want to offer customers, making content management systems a key part of digital experience platforms. With Niograph, you can set up a central repository for all your content on the digital experience platform, accessible through multiple touchpoints. 

Asset Management

Similar to content management is the management of digital assets. Content in the form of digital assets such as multimedia, visuals, videos, and audios are organized in a central repository with the DXP for easier usage and deployment. Built on cloud infrastructure, you have full scalability of digital assets.

Commerce

With the massive growth of ecommerce, adding transactional capabilities can be an excellent means of supplementing any core business. Digital experience platforms support ecommerce functionalities and transaction capabilities. All the backend support is handled by the DXP, including setting up digital storefronts, conducting transactions, and tracking orders.

Customer Relationship Management

For long-term business growth and sustainability, managing customer relationships is vital. The digital experience platform can organize and manage customer data to help you build customer relations. The platform helps you offer each customer a personalized experience optimized for their persona, facilitating greater customer satisfaction.

Insights, Analytics & Intelligence

Beyond hosting and managing content, Niograph delivers DXPs that provide you with analytics, insights, and intelligence into customer behavior and workflows. Content intelligence and big data analysis are incorporated into digital experience platforms to offer real-time data and insights into customer behavior, and recommendations for further experience optimization.

Personalization

Customers have grown to expect personalization, and with digital experience platforms, you can use the central repositories of user data to present complete personalization. By analyzing first-party data and behavioral data, the DXPs can offer personalized experiences. The entire process can be automated for greater scalability.

Experimentation

Digital experience platforms can feature dedicated digital experimentation functionality. Users can run A/B tests on experiences and content seamlessly to optimize offerings while reducing risk of sudden changes. The testing feature enables you to use statistical analysis to implement changes that are data-driven and likelier to succeed.

Integrations and APIs

Niograph digital experience platforms are fully customizable and scalable, built on open architecture with flexible APIs enabling easy integration with leading solutions and tools. By integrating desired tools and solutions, the technology stack is enhanced, delivering a complete digital experience platform to meet your business requirements.
Content Management

Content is central to any digital experience you may want to offer customers, making content management systems a key part of digital experience platforms. With Niograph, you can setup a central repository for all your content on the digital experience platform, accessible through multiple touchpoints.

Website Digital Experiences

Offer optimized digital experiences on websites for any desktop, laptop, or another device with Niograph and expand your market reach.

Smart devises Digital Experiences

Capitalize on the growing trend of smart devices with Niograph digital experience services that boost customer engagement with device-specific interactions.

Omnichannel Digital Experiences

Provide customers with a unified and cohesive digital experience across all devices and sales channels with Niograph omnichannel digital experience services.

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